Carpigiani, the leading manufacturer of gelato and soft-serve ice cream machines, recently hosted its highly anticipated 2024 distributor meeting in High Point, North Carolina. Distributors from all over the country gathered to learn about the latest innovations in the industry and to network with other professionals in the field.
JTB Distributors won the Sales Excellence and Service Excellence awards!

What were the key highlights of the event?
The event featured informative sessions on market trends, new product launches, and best practices for maximizing sales. Distributors had the opportunity to participate in hands-on demonstrations of Carpigiani's newest machines and taste test the delicious creations made with them.

How did the distributors benefit from attending?
By attending the meeting, distributors gained valuable insights into consumer preferences, industry challenges, and strategies for growing their businesses. They also had the chance to interact directly with Carpigiani's team of experts, who provided guidance on how to effectively market and sell the company's products.

Keri from JTB's personal takeaway from the event
"I personally loved the session on the Pastochef machine. It was wonderful to deep dive into all the capabilities of the machine and how it could benefit any restaurant, bakery, pastry shop, deli, etc."

What can we expect from Carpigiani in the coming year?
Carpigiani's commitment to innovation and excellence was evident throughout the distributor meeting, and attendees left feeling excited about the future of the company. With a focus on quality, reliability, and customer satisfaction, Carpigiani is poised to continue leading the industry and setting new standards for frozen dessert equipment. As the industry evolves and consumer preferences change, Carpigiani remains dedicated to providing distributors with the tools and resources they need to succeed. The 2024 distributor meeting was just the beginning of what promises to be an exciting year ahead for Carpigiani and its partners.